Privacy Policy

Effective Date: October 31, 2019

Welcome to At Senior Life Advisor (“we,” us, “our”) we understand the importance of privacy. Protecting the privacy of your information is of great importance to us. This policy describes how we collect, use, and share information about you that we collect. This policy applies to outreach or informational emails we may send you. Please take a moment to review the terms of our Privacy Policy. By using this website (the “Site”) you agree to this Privacy Policy in its entirety, including our use of cookies. Your acceptance of both this Privacy Policy and our use of cookies on the Site shall be deemed a blanket acceptance of such Privacy Policy and cookie usage. If you do not agree to this Privacy Policy in its entirety, you are not authorized to use this Site.

1. Information We Collect

Throughout this Privacy Policy, we refer to your information, whether or not it can be used to identify you, and whether or not you provide it to us or it is automatically collected from you, as “personal information.”

Personally Identifiable Information

Personally Identifiable Information (“PII”) is any information that can be used to identify or locate a particular person or entity. This may include, but is not limited to: your first and last name, contact information such as a phone number or an email address, and information about your needs.

We collect your PII only when you voluntarily and directly provide it, such as by signing up for one of our newsletters. We may ask you to provide contact information when you comment on an article or other content on our website.

Non-Personally Identifiable Information

When you visit this Site, we may collect certain information about you, such as the type of browser you are using (e.g., Safari, Chrome), the type of operating system you are using, (e.g., Windows OS or Mac OS), and your IP address and the domain name of your Internet service provider (e.g., Xfinity, Verizon). By itself, this information (“non-personally identifiable information”) cannot be used to identify you individually. Much of this information is collected through cookies, web beacons, embedded scripts, and other tracking technologies. We use the non-personally identifiable information that we collect to improve the design and content of the Site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze Site usage.

About tracking technologies:

  • Cookies are small packets of data stored on your computer and used by your computer’s browser to store your preferences. The use of cookies is a standard practice among websites to collect information about visitors’ activities while using the website. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information. We use cookies to understand Site usage and to improve the content and offerings on the Site. You may set your browser to warn you that cookies are in use, or to block the use of cookies. Most browsers are set to accept cookies. If your browser is not set to accept cookies, certain uses of the Site may require you to go to your browser user preferences to enable cookies. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.
  • Web Beacons, also known as “web bugs”, “pixel tags” or “clear GIFs”, are small graphical images that may be used on the Site, or in our emails to deliver cookies, count visits and determine if an email has been opened and acted upon.
  • An Embedded Script is a programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer or other device and is deactivated or deleted when you disconnect from the Site.

For more information about cookies (and other kinds of online tracking), please visit Some browsers have incorporated Do Not Track (“DNT”) preferences. As there is not yet an industry-standard DNT protocol on how to interpret DNT signals, we do not honor DNT signals from browsers at this time. However, you may refuse or delete cookies to prevent tracking activities, as described above.

Social Media and User-Generated Content

When you interact with the Site through a social media platform, we may collect and store any PII and non-personally identifiable information that the third-party social media entity passes us. The applicable third-party application provider’s privacy controls how they use your information.

When you post content, including social media content, on this Site, we may collect any information that you make available to us in your content, including any account username or other information included in your posts.

2. How We Use Your Information

We may use your personally identifiable information to pursue our valid business interests, such as:

  • to offer you information about our services or communicate information you have requested;
  • for our own internal functions such as keeping our Sites secure, management reporting, internal research and analytics and to improve business efficiencies;
  • to enforce compliance with our policies;
  • for validation, suppression, content improvement and feedback purposes.

Please note that, in combination with PII you have submitted to us, non-personally identifiable information that we collect can be used to determine when you may have accessed our Site and your activities (e.g. pages viewed, forms submitted) during your visit.

3. Sharing Information

As a general rule we will not sell, share, or rent your personal information to or with others. Notwithstanding the foregoing, we may share your personal information with third-party administrative vendors for efficiency purposes or for the provision of services. We permit third parties to obtain only the information they need to provide their services. We also make efforts to require them to protect any personal information to the same extent that we do.

We also may disclose personal information:

(a) where required by law, or requested by a court of competent jurisdiction;

(b) in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock;

(c) where you are in violation of this Privacy Policy, the Terms and/or any other services agreement;

(d) in the case of a dispute; or

(e) where we determine, in our sole discretion, that such disclosure is necessary to protect our rights and/or a third party, or necessary to protect us from liability of any kind. The aforementioned includes exchanging information with other companies and organizations for fraud protection.

4. Third Party Services

We are not responsible for, and this policy does not address, the privacy practices of third parties, which are subject to those third parties’ own privacy policies. We encourage you to familiarize yourself with and consult third parties’ privacy policies and terms of use.

The Site contains content from and hyperlinks to websites, locations, platforms, and services operated and owned by third parties. Our website also contains tracking technologies operated by third parties. For example, analytics services such as Google Analytics, may use tracking technologies on our Site that compile statistics about activity on the Site.

The inclusion of a link on our services does not imply an endorsement of the linked sites or services by us or our affiliates.

To the extent we combine information we receive from third parties with PII you have provided us, we have, we will treat the combined information as Personally Identifiable Information under this Privacy Policy.

5. International Users

We avoid knowingly collecting personally identifiable information about EU residents or citizens other European Economic Area countries. Our properties, including this Site, are intended for users in the United States.

The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country.

Your use of the Site or provision of any information constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including PII, in the U.S. as set forth in this Privacy Policy.

6. Data Retention

Subject to any mandatory obligations to delete data, your information may be retained by us and in our agent portal, server logs, databases and records indefinitely.

7. Security

The security of your personal information is important to us. We take appropriate security measures (including physical, electronic, and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. With regard to internal operations of any Site or property owned by us, only authorized employees and authorized third party service providers are permitted to access personal information, and they may do so only for permitted business functions. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

8. Minors’ Privacy

We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children. We will never knowingly collect any personal information about individuals under eighteen (18) years of age. If we obtain actual knowledge that we have collected personal information about an individual under eighteen (18) years of age, that information will be immediately deleted from our database. If you are a parent or guardian and you believe that your child under age eighteen may have provided personally identifiable information through our Site, please contact us at

9. Updating or Deleting Your Personal Information and Opting Out

If you would like to delete or update the personal information that we have collected from you, please send your request via email to You may at any time choose to stop receiving emails from us by following using the ‘Unsubscribe’ link in any email you receive from us. There may be a short delay of up to several business days while your request is being verified, deployed and processed across our servers. Notwithstanding your opt-out request, we may contact you for the purpose of responding to any inquiry or request made by you.

You have a right to request not to receive telemarketing calls from us by asking us to place your telephone number on our internal Do Not Call List (“DNC List”). Our written Do Not Call Policy is available upon demand.

Notification of Changes

We reserve the right to change or update this Privacy Policy at any time. When we make material changes to the terms of this Policy we will provide notice on this page by posting a clear and conspicuous notice on the Site explaining that we are changing our Privacy Policy. All Privacy Policy changes will take effect immediately upon their posting on the Site. Please check the Site periodically for any changes. Your continued use of the Site and/or acceptance of our e-mail communications following the posting of changes to this Privacy Policy will constitute your acceptance of any and all changes.